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No matter how much things change, they still remain the same – sort of. Take for example, the classic garments such as denim and oxford shirts. They have been around for many years, yet they still remain popular and have changed little if any in their basic design. However, that doesn’t mean that you can’t freshen them up a bit by using creative placements and unique applications. In fact, creativity is the driving force that sets the leaders apart from the followers in this industry. Those innovators who stand at the forefront of the industry typically got there by developing new embellishment opportunities that turned heads, opened doors and brought in new revenue streams. Thus, you should challenge yourself to do the same. Don’t get stuck in the left chest logo rut!